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Angara's 'Celebrate With Color' Campaign Wins Gold Stevie Award for Marketing Campaign of the Year (Retail)

2024-04-27 12:52:55.930000

BlueStone, founded by Gaurav Singh Kushwaha in 2011, disrupted the jewelry market in India by offering contemporary designs within the traditional jewelry category. The brand focuses on marrying tradition with modernity and caters to the modern woman's desire for versatile, everyday jewelry. BlueStone takes pride in its in-house production and stringent quality control measures. The brand also embraces sustainability by encouraging customers to exchange old gold and investing in solar energy. BlueStone started as an online-only brand but has now adopted an omnichannel approach, allowing customers to start their jewelry journey online and seamlessly transition to offline stores. The brand integrates cutting-edge technologies like AI and AR to enhance the customer experience. Gaurav Singh Kushwaha envisions BlueStone continuing to innovate and redefine the jewelry shopping experience in India.

Angara, the leading online DTC fine jewelry retail brand, has won a Gold Stevie Award for its 'Celebrate with Color' campaign in the Marketing Campaign of the Year - Retail category in the 22nd Annual American Business Awards. The campaign challenges the traditional diamond-centric approach in the jewelry industry and advocates colored gemstones for their uniqueness, beauty, and celebration of individuality. Angara unleashed a multi-channel marketing campaign in 2022, leveraging social media, Google Ads, and influencer partnerships. The campaign ignited brand awareness and customer interest. Ankur Daga, CEO of Angara, also won a Gold Stevie Award for Best Entrepreneur in Retail. The company's accomplishments were acknowledged with two Silver Stevie Awards for Fastest Growing Company of the Year (under 2,500 employees) and Achievement in Customer Satisfaction.

'The Blue-Signature Suites' by Golden I, a cutting-edge IT/ITES project, have been completely sold out in a single day after its launch. The project is located in Greater Noida West and offers luxurious corporate suites with unique rooftop features. The project is IGBC certified and is redefining luxury and convenience in the real estate sector. The project includes amenities like high-street retail, restaurants, rooftop café and lounge, 24-hour CCTV security surveillance, and 100% power backup. The project aims to meet the diverse and complex needs of its tenants.

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