In a strategic move to strengthen its direct-to-consumer (D2C) strategy, Motorola India has partnered with VTEX and PayU. The collaboration aims to provide Motorola customers with affordability schemes, free delivery, and a variety of payment options. VTEX's platform offers easy customization and analytics insights, enabling Motorola to establish a direct connection with consumers. Since the partnership went live, Motorola has experienced significant growth, with its business doubling every month for the first three months.
The partnership between VTEX and PayU also offers a pre-integrated payment solution that enhances the checkout experience for Motorola customers. PayU, a leading online payment solutions provider in India, brings advanced payment solutions and an affordability suite to the table. This collaboration not only enhances the online shopping experience for Motorola customers but also reduces go-live time for international brands entering the Indian market.
VTEX's low-code development platform allows for quick deployment of new projects, making it an ideal choice for businesses looking to achieve their digital commerce transformation goals. With the addition of PayU's services, VTEX strengthens its commerce platform for enterprise brands and retailers in India.
This partnership highlights the importance of direct-to-consumer strategies in the ever-evolving world of e-commerce. By leveraging the expertise of VTEX and PayU, Motorola aims to further enhance its customer experience and expand its presence in the Indian market.
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