In an exciting development for the music festival industry, Danny Wimmer Presents (DWP) has acquired Rocklahoma and Born & Raised festivals, both held at Rockin Red Dirt Ranch in Pryor, Oklahoma. This acquisition solidifies DWP's position as a premier producer of festivals in the United States [f84a7b6d].
Rocklahoma, often referred to as 'America's Biggest Labor Day Weekend Party,' is scheduled to take place from August 30th to September 1st. The lineup for the festival will be announced in early April. Born & Raised, another popular festival, is set to return on September 13th to 15th [f84a7b6d].
Danny Hayes, CEO of DWP, expressed his excitement about the acquisition and emphasized the company's commitment to working with Pryor Creek Music Festivals and key stakeholders involved in both events. This collaboration ensures a seamless transition for the festivals and guarantees their continued success in 2024 and beyond [f84a7b6d].
With the addition of Rocklahoma and Born & Raised to its festival portfolio, DWP further strengthens its position in the industry and expands its offerings to music fans across the country. The acquisition marks a significant milestone for DWP and highlights their dedication to providing unforgettable live experiences for festival-goers [f84a7b6d].