McDonald's Chicken Big Mac Launches Amid Menu Changes

In a significant shift in its menu strategy, McDonald’s has announced the launch of the Chicken Big Mac across the United States on October 10, 2024. This new offering replaces the traditional beef patties with two crispy tempura-battered chicken patties, catering to the growing consumer preference for chicken products [a7d93648]. The Chicken Big Mac will feature shredded lettuce, special sauce, pickles, and American cheese on sesame seed buns, and is expected to be priced similarly to the original Big Mac at around $5.99. This launch follows successful trials in Miami in 2022 and in markets like Ireland and the UK [a7d93648].

The introduction of the Chicken Big Mac comes as McDonald’s has recently removed salads from its national menus to streamline operations and focus on core items like burgers and fries. The decision to eliminate salads was influenced by the chain’s understanding that customers primarily seek out its classic offerings when visiting [c20b48f5]. Tariq Hassan, McDonald’s Chief Marketing Officer, expressed excitement about the Chicken Big Mac, highlighting the brand's commitment to adapting to consumer trends and preferences [a7d93648].

In addition to the Chicken Big Mac, McDonald’s is actively promoting its core menu items, including a $5 meal deal, as part of its strategy to enhance efficiency and meet customer demands. The company has also previously explored plant-based options but determined that there is currently limited interest in such products among US consumers [c20b48f5]. As the fast-food giant navigates changing market dynamics, the Chicken Big Mac launch is seen as a strategic move to attract customers looking for new chicken options while reinforcing its brand identity around its most popular items [a7d93648].