In a strategic move to attract budget-conscious consumers, McDonald’s has announced plans to expand its U.S. value menu starting January 7, 2025. This new initiative will allow customers to purchase one full-priced item and get another for just $1. The expanded menu will include popular items such as the Sausage McMuffin, hash browns, McChicken sandwich, and small fries [8b13f22f]. This expansion comes as the fast-food industry faces increasing competition for bargain seekers amid rising food prices and inflation concerns.
The decision to enhance the value menu aligns with McDonald’s ongoing efforts to cater to inflation-weary customers. Recent reports indicate that U.S. same-store sales rose by 0.3% during the July to September 2024 period, showcasing a modest growth despite the challenging economic landscape [8b13f22f]. Additionally, the $5 Meal Deal will continue to be available through summer 2025, further solidifying McDonald’s commitment to providing affordable dining options [8b13f22f].
This expansion comes at a time when grocery price inflation has eased, leading more diners to eat at home. In October 2024, food prices away from home increased by 3.8% year-over-year, while at-home food prices rose only 1.1% [8b13f22f]. As consumers navigate these economic pressures, McDonald’s aims to position itself as a go-to option for affordable meals, enhancing its value proposition in a competitive market [8b13f22f].