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How TX Huaihai is Revitalizing In-Store Shopping in Shanghai

2024-10-06 02:45:50.319000

TX Huaihai, a 27,000-square-meter shopping space in Shanghai, has recently reopened as a vibrant hub for youth culture, aiming to breathe new life into in-store shopping. Previously home to the Isetan department store until its closure in 2008, the revamped mall now features a diverse mix of local fashion brands, nightclubs, restaurants, and exhibition spaces. King Yip, the brand director, emphasized the importance of showcasing young designers and elevating independent online brands, making TX Huaihai a unique destination for both shopping and cultural experiences [dd93408c].

The third floor of TX Huaihai is themed 'China Next,' serving as an incubation space for domestic ideas and innovations. Notable brands such as Eng, Suamoment, and Canotwait, founded by celebrity William Chan, are part of the lineup, alongside unique stores like Nike Style and Human Made's sole location in China. This curated selection enhances the mall's youthful vibe, drawing inspiration from iconic districts like London's Brick Lane and Tokyo's Ura-Harajuku [dd93408c].

In addition to its retail offerings, TX Huaihai includes a pet-friendly outdoor terrace known as Airpark and the popular nightclub Potent, further enriching the shopping experience. The mall aims to create a community space where shopping is intertwined with lifestyle and culture, appealing to a younger demographic eager for innovative retail experiences [dd93408c].

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