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Vietnam's Evolving Propaganda Strategy in the Age of Social Media

2024-08-18 03:35:21.076000

Vietnam is currently navigating a complex landscape of media control and public communication, particularly in light of recent events involving the arrests of labor reformers and journalists. The government has intensified its efforts to manage dissent and control narratives through various tactics, including blocking dissent, monitoring social media, and prosecuting online dissenters. This strategy has become increasingly relevant as the country faces challenges in public trust and effective communication, especially highlighted during the Covid-19 pandemic when government messaging fell short.

In September 2024, Nguyen Van Thanh published a book advocating for a new approach to media interaction, emphasizing the need for reform in how the state engages with the public. This call for change aligns with the government's announcement of Directive 7 in February 2024, aimed at enhancing public communications on digital platforms. However, the implementation of such directives is complicated by existing laws, such as the Press Law (2016) and Cybersecurity Law (2018), which impose significant restrictions on media freedom and contribute to a climate of censorship.

The recent arrests of Nguyen Van Binh, a senior labor ministry official, and Truong Huy San, a prominent journalist, underscore the ongoing repression in Vietnam. Binh's arrest for allegedly disclosing state secrets and San's detention for posting articles deemed harmful to state interests reflect the government's tightening grip on dissent and its reluctance to allow independent voices to flourish. These actions raise serious questions about Vietnam's commitment to labor rights and freedom of the press, particularly as it seeks to improve its trade relations with the United States.

Despite these challenges, there is a growing recognition within the government of the need for reform. Former Prime Minister Nguyen Xuan Phuc acknowledged five years ago that state media must evolve to regain public trust, particularly in the face of rising private influencers who have gained credibility among the populace. The struggle for state media to adapt and regain this trust continues as Vietnam grapples with the realities of a digital age where information flows freely, often outside the control of the state. [e2345f48] [9232ede5] [5ca1afd0] [e86fe94a] [58dfa760]

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