Infosys and Synechron Launch AI-Driven Marketing and Accelerator Programs for Enhanced Business Growth

Indian IT company Infosys has unveiled Infosys Aster™, an AI-amplified marketing suite that aims to deliver engaging brand experiences, enhanced marketing efficiency, and accelerated business growth. The suite offers a range of services, solutions, and platforms that drive AI-led transformation of marketing, providing an integrated, real-time view across customers, brands, and channels. It includes creative services, experience design, digital commerce, MarTech orchestration, performance marketing, and marketing operations. Global brands using Infosys Aster™ have seen up to a 50% increase in repeat buyers, a 30% improvement in the cost of marketing operations, and a 40% increase in sales. The suite utilizes advanced technologies such as real-time Unreal Engine 3D, AR/VR/XR, and digital twin CGI modeling to deliver immersive brand experiences. It also leverages AI-powered customer and marketing data platforms to unlock insights from data and deepen omnichannel engagement. Infosys Aster™ combines gen AI-amplified content and creative services, intelligent recommendations from the MarTech stack, and marketing insights to deliver cost-effective campaigns faster. It centralizes and automates content and design operations, reducing time and cost to activate campaigns. The suite's AI capabilities, powered by Infosys Topaz™, analyze performance data and adapt strategies in real time to improve channel efficiencies. Infosys Aster™ helps businesses create shared digital foundations by integrating MarTech and enterprise systems, enabling personalized outreach, nurturing meaningful conversations, and garnering high-quality leads. It supports effective lead-generation campaigns, cross-sell and up-sell opportunities, and real-time recommendations based on customer behavior. The suite has been used by a retail chain to develop an app-based promotional loyalty program, resulting in increased sales. Infosys Aster™ is part of Infosys' broader ecosystem, which includes the creative digital innovation agency WongDoody and the AI and gen AI capabilities of Infosys Topaz™. The suite has over 350 global awards, 20+ design studios, 50+ partners, and 400+ marketing assets, and is designed to accelerate experience, efficiency, and effectiveness for B2B and B2C marketers globally.

In a similar vein, global digital transformation consulting firm Synechron has launched its Synechron Nexus Plus Accelerators Program. The program features five AI-led solutions designed to address business and operational challenges faced by corporates. The solutions include Market Sentiment Analysis, Company Filings, Credit Memo Automation, Legal Agreement Wizard, and LLM Sandbox. This is the 13th Accelerators Program launched by Synechron, reflecting the company's commitment to client-driven progress and operational excellence. The program aims to support clients in their growth and drive real value through intelligent automation and advanced technology. Faisal Husain, Synechron's Co-founder and CEO, stated that the program enhances efficiency and positions clients for market leadership. [6581d7d0] [dc52567e]