Bangladeshi e-commerce platform Daraz has appointed Ben (Qian) Yi as the new managing director for Bangladesh. Daraz Group, the South Asian e-commerce arm of Alibaba, made the announcement during a town hall meeting. Ben Yi, currently the chief business officer at Lazada, Alibaba's Southeast Asian e-commerce arm, will replace Syed Mostahidal Hoq, who had been serving as the chief of Daraz Bangladesh since 2017. This move comes after Daraz laid off over 400 full-time employees in Bangladesh two and a half months ago. Daraz Group operates in five countries, including Bangladesh. [75b97061]
In addition to the leadership change, Daraz plans to expand its e-commerce operations in Bangladesh. The company aims to further penetrate the market and enhance its services to meet the growing demand for online shopping. Daraz offers a wide range of products, including electronics, fashion, beauty, and groceries, and has been a popular platform for both consumers and sellers in Bangladesh. With the appointment of a new managing director, Daraz is expected to strengthen its position in the country's e-commerce industry and drive further growth. [75b97061]