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Bella Hadid Launches Orebella, a New Brand in the Perfume and Beauty Market

2024-02-23 08:22:08.173000

The financial landscape is buzzing with activity and opportunities for growth. In the stock market, investors eagerly await policy statements and economic plans, while anticipating mixed earnings reports due to ongoing reforms and challenges. Meanwhile, Hungarian investment funds experience a surge in subscriptions, and US corporate pension funding status shows improvement despite market fluctuations. Bill Ackman's fund achieves impressive returns, and Crescat reports strong performance despite market downturns. Longleaf Partners International Fund faces challenges but remains confident in its portfolio holdings. Starwood European Real Estate Finance and PennyMac Mortgage Investment Trust both report positive financial results, while Mirae Asset Global Investments sells shares of Wheaton Precious Metals.

On the acquisition front, Premier Miton's purchase of Tellworth Investments allows them to expand their presence in less liquid markets and broaden their offering into liquid alternatives. This strategic move strengthens their equity franchise and contributes to their ongoing growth strategy.

The financial world is ripe with potential, and these developments highlight the opportunities for progress and expansion in various sectors.

In the beauty and wellness industry, Shiseido has launched a venture fund called Long Term Investments for the Future Ventures (LIFT). The fund aims to invest in innovative, early-stage companies in the beauty and wellness space, aligning with Shiseido's goal of becoming a personal beauty wellness company. The focus of the fund will be on compelling innovation in the Western hemisphere. As part of its expansion strategy, Shiseido has acquired two small brands: Phi Therapeutics, Inc., a San Francisco-based pioneer in bacteriophage technology, and Patrick Kidd Holdings Pty Ltd., a high-end men's grooming company from Sydney, Australia. Patricks is known for its premium products and plays in the luxury segment of the male grooming market. Shiseido aims to reinforce its skin beauty brands and enter the "inner beauty" business. The formation of LIFT Ventures represents an opportunity for Shiseido to partner with organizations focused on creating pioneering beauty wellness solutions. The trend of beauty companies investing in small independent brands with niche appeal is growing, as investors seek to gain market share and leverage their expertise.

In a similar move, L Catterton, the private equity fund of LVMH Group, has invested in Shanghai Yongxi Information Technology Co., Ltd., the parent company of Chinese beauty brand Blankme. The investment, which amounts to approximately 10% of the shares, was made through L Catterton's RMB fund established in Chengdu. This investment reflects the confidence of international beauty conglomerates in the Chinese beauty market. Despite a cooling in consumer investments, companies like L'Oréal, Shiseido, and Estée Lauder are seeking opportunities in the segmented Chinese beauty market. LVMH Catterton No. 1's previous investment in a Chinese collagen company and Estée Lauder's investment in a domestic fragrance brand demonstrate this trend. Blankme, founded in 2016, specializes in base makeup products and has a mid-range pricing strategy. The brand focuses on foundation and cream products, which have shown resilience in the Chinese makeup market. Blankme offers after-sales services to help users find the right shade and has received external investments in the past. The founder of Blankme, Yang Boya, has previous experience in the capital market and beauty industry. The specific transaction amounts of Blankme's previous financing rounds have not been disclosed.

In the perfume and beauty market, supermodel Bella Hadid is expanding her portfolio with the launch of a new brand called Orebella. The brand is set to offer a range of products including fragrances, incense, body lotions, oils, shampoo, conditioner, and candles. Hadid's trademark filing from 2022 hints at Orebella's focus on scent-related products. This venture into the perfume and beauty market follows Hadid's co-founding of Kin Euphorics, a Brooklyn-based brand that offers non-alcoholic tonics. Orebella is scheduled to launch on May 2, 2024.

The financial world and the beauty industry are both experiencing significant developments and expansions, presenting opportunities for growth and innovation.

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