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Colorado Passes Price Transparency Bill to Prevent Hidden Fees and Misleading Advertising

2024-03-21 21:05:44.970000
[num] Law360 [num] KJCT

Efforts to address hidden fees in various industries continue to gain momentum, with Colorado taking a significant step forward. The House Business Affairs & Labor Committee in Colorado has passed HB24-1151, also known as The Disclose Mandatory Fees in Advertisements bill. This bill requires companies to post the full price of products, goods, or services, including any mandatory fees. The bill aims to prevent hidden fees and misleading advertising, allowing consumers to compare prices and trust that the price they see is what they will pay. If violated, companies will be subjected to a fine for each violation. The bill passed by a vote of 7-3 [5a82be3b].

This price transparency legislation in Colorado was prompted by a recent lawsuit against real estate developer Greystar. The lawsuit alleged that Greystar charged hidden fees that were not included in the advertised rental rate. The passing of this bill is a significant step towards protecting consumers from deceptive practices and ensuring a fair and transparent marketplace. It will empower consumers to make informed decisions and hold companies accountable for their pricing practices. By requiring companies to disclose all mandatory fees upfront, consumers will have a clearer understanding of the total cost of a product or service, enabling them to compare prices and make more informed purchasing decisions. This legislation is a positive development in the ongoing efforts to address hidden fees and increase transparency in the marketplace [5a82be3b].

Meanwhile, in Minnesota, a proposed legislation has raised concerns among business groups regarding the disclosure of state tax information. The bill in question is S.F. 4750/H.F. 4513. Business groups argue that the bill violates privacy and could have negative consequences for businesses operating in Minnesota. They claim that the disclosure of state tax information could harm corporations and have a detrimental impact on their operations. The concerns raised by business groups highlight the potential consequences of the proposed legislation and the need to balance transparency with privacy rights [6be23f89].

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