P&G Health, makers of Neurobion, and Dexcom have joined forces with Merck Foundation to raise awareness about diabetes and related conditions on World Diabetes Day. Merck Foundation, in partnership with African First Ladies and Ministries of Health and Medical societies, has provided 760 scholarships for one-year Post-Graduate Diploma and two-year Master Degree in Preventative Cardiovascular Medicine, Diabetes, Endocrinology, and Obesity and Weight Management to doctors from 52 countries in Africa, Asia, and Latin America. These scholarships are part of the total 1810 scholarships provided by Merck Foundation in 42 medical specialties [e13fbfa2].
P&G Health launched the #KnowtheSigns campaign to educate the public about the connection between diabetes and peripheral neuropathy (PN) as well as vitamin B deficiency. The campaign utilizes Artificial Intelligence (AI) to make these invisible conditions more visible and relatable to consumers. It includes an online and offline photo exhibit and a simulated 'Touch Room' to help consumers identify early signs of nerve damage and vitamin B deficiency. P&G Health plans to organize scientific events with health experts to create awareness about identifying signs of peripheral neuropathy and vitamin B deficiency, diagnosing high-risk patients, and the role of high-dose B vitamins in treatment.
Meanwhile, Dexcom unveiled its first-of-its-kind global portrait gallery as part of its #SeeDiabetes initiative. The gallery offers a look at people living with diabetes from all walks of life. Australian model and Dexcom technology user Bambi Northwood Blyth serves as the creative director, while portrait photographer Fernando Sippel captured users from around the world. The initiative features notable Dexcom users, including musical artist and actor Nick Jonas, Grammy-winner Patti LaBelle, and actor Victor Garber.
Merck Foundation has also released animation films and a TV program to raise awareness about early detection and prevention of Hypertension and Diabetes. They have launched new Fellowship Programs and training programs to improve cardiovascular, Hypertension, and Diabetes care in Africa and other developing countries. Merck Foundation has also released a children's storybook and adapted animation film to raise awareness about the early onset of hypertension. They have also announced awards for media, fashion designers, filmmakers, musicians/singers, and new talents to promote a healthy lifestyle and raise awareness about Diabetes and Hypertension.
These campaigns and scholarships aim to raise awareness about diabetes, its complications, and the importance of timely detection, treatment, and improved quality of life for individuals with the condition. By utilizing innovative approaches such as AI, a global portrait gallery, and animation films, P&G Health, Dexcom, and Merck Foundation hope to engage and educate a wide audience about the impact of diabetes and the importance of early intervention [e13fbfa2].