The impact of Elon Musk's behavior on Tesla buyers has been a topic of discussion. A survey of 5,000 Tesla owners revealed that the main reason for owners walking away from the brand was their disapproval of Musk [cb6f855b]. However, a new independent survey of 1,000 Americans conducted before Musk's latest controversy showed that his behavior made 27% of prospective EV buyers less likely to choose a Tesla, down from 36% in February [cb6f855b]. On the other hand, 35% of prospective EV buyers said that Musk's behavior had made them more likely to purchase a Tesla [cb6f855b]. This survey was conducted just before Musk's latest blunder, where he agreed with an antisemitic tweet, leading to negative media attention and an advertiser exodus [cb6f855b]. Despite Tesla's strong customer loyalty, the recent survey indicates that Elon Musk's actions have had a negative impact on that loyalty, at least until the latest controversy [cb6f855b].