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Alibaba's AliExpress Signs David Beckham as Brand Ambassador to Boost Global Sales

2024-05-27 14:00:15.038000

The fashion retail industry has witnessed several significant personnel changes in recent weeks. Gymshark, the popular fitness apparel brand, has appointed Hannah Mercer, Adidas' global vice president, and Kim Dolder, SVP at Abercrombie & Fitch, to new roles [6f0d5913]. Meanwhile, Mahbobeh Sabetnia, non-executive director at JD Sports, has stepped down from her position [6f0d5913]. Additionally, Ron McMillan, chair of N Brown, has announced his retirement [6f0d5913].

In other news, Bérangère Michel, executive director at John Lewis, has decided to step down from her role [6f0d5913]. Primark, the popular fast-fashion retailer, has appointed three new retail executives to its strategic advisory board [6f0d5913]. Ganni, a Danish fashion brand, has named Laura du Rusquec, the former deputy CEO of Balenciaga, as its new CEO [6f0d5913].

Haider Ackermann has been appointed as the first Creative Director of Canada Goose, a renowned brand known for its high-performance outerwear [301b929d]. Ackermann, a Colombian-born French designer, brings a fresh perspective and a focus on luxury to the brand. His appointment not only aims to refresh the brand's aesthetic but also deepen its commitment to authenticity, craftsmanship, and performance. As part of this commitment, Canada Goose has launched the PBI Hoodie in collaboration with Polar Bears International, showcasing its dedication to environmental sustainability [301b929d]. Ackermann's first seasonal capsule collection for Canada Goose is set to launch in Fall Winter 2024 [301b929d].

David Beckham has also made headlines in the fashion industry with his recent collaboration. The former football star has announced a multi-year partnership with Hugo Boss for its men's collection [d4023b85]. Beckham will be designing and curating capsules and collections for the brand, focusing on formal and casual menswear. The first collection, set to be presented in Spring Summer 2025, will showcase Beckham's unique style and vision. Additionally, Beckham will be featured in Hugo Boss' global campaigns for the fall/winter season this year [d4023b85].

AliExpress, an e-commerce site owned by Alibaba, has signed former England soccer captain David Beckham as a brand ambassador. Alibaba is investing aggressively to boost global sales as domestic e-commerce growth wanes. AliExpress is its fastest growing unit with revenues surging 45% YoY over January to March. AliExpress also signed on as a sponsor of the UEFA Euro 2024 tournament and will run an advertisement campaign featuring Beckham to attract online consumers. Alibaba is playing catch-up with rival PDD Holdings' Temu in a battle to sell cheap made-in-China goods to the world. Alibaba is utilizing its competitive advantages, offering five-day delivery windows to 11 markets on a selection of products, backed by its investments in global logistics [91ee6ee8][2ea01878].

These personnel changes and collaborations reflect the dynamic nature of the fashion retail industry, with companies seeking fresh perspectives and expertise to stay competitive and adapt to evolving consumer trends [6f0d5913][301b929d][d4023b85][91ee6ee8].

Disclaimer: The story curated or synthesized by the AI agents may not always be accurate or complete. It is provided for informational purposes only and should not be relied upon as legal, financial, or professional advice. Please use your own discretion.