The Central Board of Secondary Education (CBSE) in India has announced a partnership with Canva, a visual communication platform, to train educators in the country. The program aims to enhance digital creativity skills and support teachers with innovative teaching methodologies and improved digital storytelling capabilities. This partnership will benefit over 840,000 educators and more than 25 million students across CBSE schools in India [73bf9287].
The training series will begin with nearly 30,000 teachers undergoing orientation and workshops to learn about innovative teaching methodologies. The partnership will involve a comprehensive series of workshops to demonstrate the full potential of Canva to educators, from enabling classroom design thinking to fostering meaningful engagement in the classroom [73bf9287].
This collaboration between CBSE and Canva aligns with CBSE's efforts to integrate technology and AI into education. By providing educators with training in visual communication and generative AI tools, CBSE aims to equip them with the necessary skills to create engaging and interactive learning experiences for students. This partnership will not only enhance digital creativity skills among educators but also promote the use of innovative teaching methodologies that leverage technology [73bf9287].
In a recent campaign by UltraSuperNew Tokyo, Canva has launched the 'Make It Unbelievable' campaign in Japan. The campaign features iconic Japanese celebrities Takeshi Kitano and Gekidan Hitori showcasing their design skills using Canva. The campaign aims to highlight Canva's promise that anyone can use the platform to create impressive visual materials without extensive design education. It emphasizes the fact that people find it hard to believe that those with no prior design experience can make such brilliant designs. The 'Make It Unbelievable' campaign is being showcased on national Japanese TV, YouTube, and social media channels [d314a06a].
Canva is a free online visual communications and collaboration platform that was launched in 2013. The campaign was created by UltraSuperNew Tokyo, and media is being handled by IREP Co., Ltd [d314a06a].
Gulf Oil Lubricants India and Dentsu Creative have launched the second leg of the 'Unstoppable Army' campaign, allowing fans to create their own advertisements while the players focus on training and performance. The campaign features a behind-the-scenes film with CSK players, followed by films featuring lookalikes of Dhoni and Jadeja. The aim is to foster a deeper connection between the brand, fans, and the team. The campaign will be launched on digital platforms like YouTube, Instagram, and Facebook. The ultimate reward is the opportunity to see one's own ad on TV. Amit Gheji, head of marketing at Gulf Oil Lubricants India, stated that the campaign honors the passion of CSK fans and gives players the space they need to win. Ajeet Shukla and Gia Fernandes, creative heads at Dentsu Creative India, expressed excitement about the entries they have received and hope the entire nation participates in creating their own Gulf Oil ads. [ab01fd1a]