Oppo is set to enhance its smartphone manufacturing capabilities in Indonesia, specifically at its Tangerang factory, where it currently sources 36-37% of its components locally, just above the 35% threshold mandated by Indonesian law. This factory has a production capacity of 1-2 million smartphones per month and employs over 1,000 local workers across a sprawling area of over 100,000 square meters. The move is part of Oppo's strategy to strengthen its manufacturing footprint in Southeast Asia, where it holds a leading position with a 19% market share [be8bae9d].
The expansion comes on the heels of Oppo's recent launch of the Find X8 and Find X8 Pro on November 20, 2024, which are expected to bolster its product lineup in a competitive market. The company's initial factory in Indonesia was established in 2015, and since then, it has been committed to increasing local sourcing and manufacturing capabilities in line with a global trend towards localization in supply chains [be8bae9d].
This strategic move not only aims to enhance Oppo's operational efficiency but also to align with regional economic policies that favor local production. As the smartphone market in Southeast Asia continues to grow, Oppo's proactive approach could further solidify its position against competitors in the region, including Vivo, which recently emerged as a leader in the Indian market [d4488d0a].