In a significant shift within the Indian smartphone market, Vivo has claimed the top position for the first time in Q3 2024, shipping 9.1 million units and capturing a 19% market share. This achievement comes as Xiaomi and Samsung follow closely behind, with Xiaomi shipping 7.8 million units (17% market share) and Samsung at 7.5 million units (16% market share). Oppo also made notable strides, ranking fourth with 6.3 million units shipped, reflecting a 43% year-on-year growth [d4488d0a].
The overall Indian smartphone market experienced a growth of 9%, with a total of 47.1 million units shipped during the quarter. Analysts attribute Vivo's rise to its strategy of launching new higher-priced models and offering aggressive channel margins, which have resonated well with Indian consumers, particularly during the festive season when demand for pricier smartphones tends to increase [d4488d0a].
However, the landscape for Chinese smartphone brands in India has been complicated by geopolitical tensions and regulatory scrutiny, which have impacted their market presence. Despite these challenges, Vivo's successful strategy has allowed it to capitalize on changing consumer preferences, marking a pivotal moment in the competitive dynamics of the Indian smartphone market [d4488d0a].