In a recent development, controversial podcast host Joe Rogan has signed a new multi-year partnership deal with Spotify [1a872700]. The deal, reportedly worth up to $250 million, allows Rogan's show, 'The Joe Rogan Experience,' to be available on competing platforms such as YouTube and Apple Podcasts [1a872700]. This new contract includes an upfront minimum guarantee and a revenue sharing agreement based on ad sales [1a872700]. Despite facing controversy in the past, Rogan's show remains consistently popular on Spotify, making it the platform's most popular podcast [1a872700].
The announcement of this deal has had a positive impact on Spotify's stock, with shares closing up nearly 2% on the day of the announcement [1a872700].