Li Ziqi, a prominent Chinese influencer known for her traditional lifestyle content, made her return to social media on November 12, 2024, after a three-year hiatus stemming from a legal dispute with her former agent, Weinian. Her comeback video, which showcased the intricate art of lacquer crafting, quickly gained traction, amassing 12 million followers on Douyin within just a week [South China Morning Post].
However, Ziqi's return has not been without controversy. In a 2021 interview, she advised teenagers against pursuing careers as internet celebrities, a stance that has recently drawn criticism and accusations of hypocrisy from her fans. This advice was brought back into the spotlight by Sichuan Online, leading to a heated debate on Weibo. While some users praised her insights, others accused her of blocking opportunities for aspiring influencers to protect her own financial interests [South China Morning Post].
Ziqi's comments have sparked a mixed reaction among her followers, with many questioning the sincerity of her advice given her own successful career as a Key Opinion Leader (KOL). Despite the backlash, she remains committed to promoting Chinese intangible cultural heritage, having visited over 100 artists across the country during her time away from the public eye [South China Morning Post].
As Ziqi navigates this new chapter in her career, her influence and the expectations of her audience continue to evolve, highlighting the complex dynamics of social media fame and the responsibilities that come with it [South China Morning Post].