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Grailed and Boiler Room Pop-up Brings Rave Culture to Paris Men’s Week

2024-06-10 15:30:12.381000
[num] WWD

In an exclusive report by WWD, it has been revealed that resale marketplace Grailed and independent music platform Boiler Room are teaming up for a three-day pop-up titled "Ravewear" during Paris Men’s Fashion Week. The pop-up will take place from June 20 to 22 at 21 Rue du Sentier in Paris. It will feature nearly 200 items from the Grailed archive, sellers, and collectors, showcasing the connection between rave culture and fashion from the 1990s until now. The event will also offer recent options from Japanese label Doublet and Balenciaga. Additionally, merchandise from Boiler Room and a limited-edition collaboration between Grailed, Boiler Room, and Champion will be available for purchase. The prices range from 25 euros for a vintage T-shirt to over 5,000 euros for a pair of never-released Adidas Samba sneakers. The pop-up aims to bring together the digital and music communities and will include performances by up-and-coming artists and a party on June 21, coinciding with the city’s Fête de la Musique [ba811556].

This collaboration between Grailed and Boiler Room adds an exciting element to Paris Men’s Fashion Week, bringing rave culture and fashion together. The pop-up will provide attendees with a unique opportunity to explore and purchase items from the Grailed archive, as well as recent offerings from Doublet and Balenciaga. The inclusion of merchandise from Boiler Room and the special collaboration with Champion further enhances the experience. With a range of price points, the pop-up caters to a diverse audience, offering something for everyone. The performances by up-and-coming artists and the party on June 21 will create a vibrant atmosphere, coinciding with the city’s Fête de la Musique [ba811556].

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