A 21-year-old manager at a Haidilao hotpot restaurant near Penang, Malaysia, known as 'Little Bai', has gained significant fame for her viral dance performances, amassing over 100,000 followers on Xiaohongshu [5378c67]. Her popularity has led to an overseas tour, where she is set to perform at 10 Haidilao locations in Singapore from September 23 to 27, 2024 [5378c67]. The success of Little Bai has sparked suggestions for her to perform in South Korea, highlighting the growing influence of social media in shaping celebrity culture [5378c67].
Haidilao, known for its entertainment-focused dining experience, features unique elements like noodle dances and complimentary services, which contribute to its appeal [5378c67]. The chain operates nearly 1,400 stores in Greater China and over 100 internationally, making it a significant player in the food and entertainment industry [5378c67]. Little Bai's managerial salary is estimated at 10,000 Malaysian ringgit (approximately US$2,400) monthly, reflecting the potential for financial success within the hospitality sector [5378c67].
The rise of social media platforms like Xiaohongshu has transformed how individuals gain fame and recognition, as seen in Little Bai's case. Her journey from a restaurant manager to a local celebrity underscores the intersection of food, entertainment, and digital culture in Malaysia [5378c67].