The Saginaw Bay Watershed, covering 8,700 square miles across 22 counties, plays a vital role in Michigan's outdoor economy, contributing over $26.6 billion annually [660fe2d2]. This contribution is part of a larger trend, as the outdoor industry contributed $1.1 trillion to the U.S. economy in 2022, accounting for 2.2% of the nation's GDP [660fe2d2]. The importance of this watershed was highlighted at the 2024 State of the Bay Conference held in Bay City, which attracted around 200 attendees [660fe2d2].
Local businesses such as Northwoods Wholesale Outlet, Nor’East Outdoors, and Dietrich’s Sportfishing Charters have thrived due to the watershed's resources. For instance, Captain Shane Dietrich's fishing charter business has seen its customer base double since 2017, reflecting the growing interest in outdoor activities [660fe2d2]. Partnerships with local restaurants have also enhanced fishing experiences, showcasing the interconnectedness of local economies [660fe2d2].
Collaboration among businesses is essential for growth in this sector, with an emphasis on sustainable practices to protect the waterways. This focus on sustainability not only benefits the environment but also ensures the longevity of the outdoor economy in Michigan [660fe2d2].