In addition to its partnership with the Ferrari Museum, Airbnb has launched a new initiative called 'Icons' that allows users to stay in iconic properties rooted in pop culture. The program includes properties like the X-Men mansion, the 'Up' house, the 'Purple Rain' house, and more. Each property is themed and offers exclusive experiences to enhance the stay. This expansion of Airbnb's offerings reflects the company's commitment to providing unique and memorable experiences for its users.
The idea for 'Icons' came from a shopping trip to Ikea about a decade ago and has now become a viral sensation. Airbnb plans to launch more Icons throughout the year, further expanding its portfolio of unique and exciting accommodations [420823fd] [012f8efd].
