As we look ahead to 2025, travel trends are shifting towards wellness and adventure, according to a recent report by Livingetc. Authored by Gilda Bruno, the report highlights a growing preference for 'calmcations,' which emphasize quiet travel and immersion in nature. This trend reflects a rising demand for wellness retreats, where travelers seek rejuvenation and relaxation in serene environments. The report notes that 52% of UK travelers now prefer staycations, opting for local getaways that allow them to explore their own backyards while minimizing travel stress.
The report also emphasizes the popularity of off-the-beaten-path destinations, such as Bosnia and Herzegovina, which are gaining traction among adventurous travelers looking for unique experiences away from the usual tourist hotspots. Additionally, passion tourism is expected to flourish, particularly with major events like the 2025 EXPO in Osaka drawing interest from around the globe.
Adventure travel is booming, with a focus on immersive experiences that allow travelers to connect deeply with local cultures and environments. Solo travel is also on the rise, as more individuals seek personal growth and exploration on their own terms. The 'When, Not Where' trend encourages travelers to visit destinations during off-peak seasons, promoting a more relaxed and authentic experience.
These insights align with the previous findings from travel bloggers and articles discussing underrated family-friendly and foodie destinations. For instance, Karen Edwards, a travel blogger featured in Business Insider, emphasizes the value of exploring lesser-known locations, such as Tanzania and Abu Dhabi, which offer rich cultural experiences and opportunities for family bonding. Similarly, the mediafeed.org article highlights various European destinations that provide unique culinary experiences, while Condé Nast Traveller showcases family-friendly hotels in Spain that cater to diverse needs and budgets.
The convergence of these trends suggests that travelers in 2025 will prioritize wellness, adventure, and meaningful connections over traditional tourism, seeking out experiences that enrich their lives and foster a deeper understanding of the world around them.