Geely Auto International Corporation has made a significant move by appointing Coscharis Motors as its official retail partner in Nigeria. This partnership is set to enhance Geely's presence in the Nigerian automotive market, with Coscharis Motors exclusively representing Geely and planning to launch new models soon. Scofield Wu, Head of Geely Auto International for the Middle East and Africa, emphasized that this collaboration aligns with the needs of Nigerian customers, aiming to provide tailored automotive solutions for the local market.
Dr. Cosmas Maduka, CEO of Coscharis Group, expressed enthusiasm about the collaboration, highlighting the potential for growth and innovation in the Nigerian automotive sector. As part of this initiative, the House Committee on Industry recently visited the Coscharis Assembly Plant in Lagos to assess local assembly operations, underscoring the importance of local manufacturing in Geely's strategy.
Geely Auto Group, founded in 1997 in Hangzhou, China, manages several brands, including Lynk & Co and Proton Cars. Coscharis Motors has been operational since 2015, having established its local assembly plant in 2014. The new Geely models set to be introduced include the All New Starry and GX3 Pro, which will come with a six-year warranty, enhancing consumer confidence in the brand. Additionally, Coscharis Motors plans to open dedicated Geely showrooms in Victoria Island, Lagos, and Abuja, further solidifying its commitment to the partnership and the Nigerian market.
This relaunch comes at a time when Geely is also showcasing its flagship SUV concept, the Starship, which was recently unveiled at Auto China 2024. The Starship features advanced AI architecture and is designed to offer a high-value mobility experience. With its intelligent design and safety features, the Starship represents Geely's commitment to innovation and technology in the automotive industry, aiming to revolutionize the driving experience for consumers globally. [66281e46][65e41439]