The Complex Relationship Between Tanning, Social Status, and the Economy

Tanning has a long and complex history, with deep cultural significance tied to social status and the economy. In ancient Greece and Rome, people used substances to lighten their skin, associating fair complexions with beauty and refinement. However, in the 20th century, tanning became fashionable, with Coco Chanel playing a significant role in popularizing the sun-kissed look in the 1920s. The article from EL PAÍS USA highlights the evolving perception of tanning, from its association with health and beauty to its demonization in the 2000s due to awareness of its harmful effects on the skin. Today, self-tanning products have gained popularity as a safe alternative to achieve a bronzed appearance. The article also mentions the involvement of celebrities like Miley Cyrus and Sofia Vergara in the self-tanning industry, further influencing beauty standards and trends. The complex relationship between tanning, social status, and the economy continues to shape beauty ideals and consumer behavior.