In the recently concluded Cannes Lions International Festival of Creativity, Leo Burnett Thailand emerged as one of the winners in the Film Lions category. The agency won a Gold Lion for their campaign 'What the Fast!' created for Krungsri First Choice, a financial institution in Thailand. The campaign consists of three 15-second micro-films that highlight the brand's core message of simplicity and speed. The films showcase how Krungsri First Choice's swift and straightforward service can resolve typically difficult and complex scenarios. The success of this campaign further solidifies Thailand's position as a creative powerhouse in the advertising industry [799699e9] [57e61af8].
Leo Burnett Thailand credits their client, Krungsri First Choice, for their support and valuing creativity. The agency also acknowledges the contribution of their entire team and their production partner, FACTORY01. The campaign was directed by Wuthisak Anarnkaporn from FACTORY01. Krungsri First Choice is known for tailoring its credit cards and financial products to the needs of younger generations, offering benefits such as credit health checks, spending controls, no annual fees, and cash-back rewards. This recognition at Cannes Lions Festival highlights the agency's ability to create impactful and innovative campaigns that resonate with audiences [799699e9].
Thailand's success in the Film Lions category at Cannes Lions Festival 2024 is a testament to the exceptional creativity and talent of agencies in the country. With Leo Burnett Thailand winning a Gold Lion for their 'What the Fast!' campaign, it showcases the diversity and excellence of agencies in Thailand. This achievement further strengthens Asia's position as a powerhouse in the advertising and marketing industry, inspiring and setting a high standard for the region [799699e9] [57e61af8].