Tech giants like Apple, Microsoft, and Nvidia are increasingly investing in Southeast Asia, drawn by the region's business-friendly regimes, growing talent pool, and rising incomes. Southeast Asia, with a population of about 675 million people, is attracting more tech investment than ever, with companies set to spend up to $60 billion on data centers in the next few years [14e7e2d5] [fc1e5158]. The region's governments are pro cross-border investments, and Southeast Asia is becoming a major battleground for tech companies in areas such as AI and the cloud [14e7e2d5] [fc1e5158]. Southeast Asia's accelerating AI adoption has the potential to add about $1 trillion to the region's economy by 2030 [14e7e2d5] [fc1e5158]. The region is also a sizeable market for gadgets and online services, with about 65% of Southeast Asia projected to be middle class by 2030 [14e7e2d5] [fc1e5158]. Apple, Microsoft, and other tech companies are expanding their presence in the region and partnering with local governments to train millions of people in AI skills [14e7e2d5] [fc1e5158]. Southeast Asia is expected to become the second largest non-US source of data center revenue in the world by 2028 [14e7e2d5] [fc1e5158].