TBWA, a global advertising agency, has recently unveiled its new AI platform called 'Collective AI'. The platform, built on Omnicom's Gen AI suite of services, combines TBWA's disruptive ideas and insights from over 50 years of experience. Collective AI offers a range of AI tools and partnerships with industry leaders such as Adobe, Microsoft, Google, and DALL-E. The platform includes tools like Edges AI, which transforms cultural intelligence into actionable strategies, FEED AI, which acts as a social media expert, and Inclusive AI, which ensures inclusivity in products and services. TBWA is also collaborating with Adobe Firefly to train its Firefly Custom model for generative AI applications. The primary objective of Collective AI is to go beyond automation and efficiency and focus on creating content and brand experiences that resonate with people. TBWA has previously leveraged AI-driven solutions for clients like Nissan, Golden Circle, and the Riky Rick Foundation. The launch of Collective AI aligns with Omnicom's broader strategy of integrating AI into all aspects of its business [ae7ec8c3].