Janover, an AI-enabled platform for commercial real estate transactions, has reported a significant increase in organic website traffic. In 2023, the company experienced a 73% surge in organic website traffic compared to the previous year. Janover achieved over 100 million organic impressions on Google for the year ended December 31, 2023. This increase in website traffic is attributed to the company's focus on search engine optimization (SEO) and its AI-powered platform. Janover has processed over $200 billion in commercial loan applications, with a majority of the applications coming from organic traffic. The company's Chairman and CEO, Blake Janover, believes that the 100 million impressions contribute to the brand's visibility and are expected to improve conversion rates. Additionally, Janover has recently launched Janover Insurance Group, a new subsidiary that will integrate the company's generative AI applications into its marketing funnel.
Meanwhile, VDO.AI, a digital advertising technology company, conducted a study on the impact of interactive OLV (Online Video) ads and found a 377% increase in click-through rates (CTR) compared to traditional OLV formats. The campaign, which garnered an average of 1,000,000 impressions, was launched in five major metropolitan areas in India. Interactive OLV ads offer rich interactive elements that engage audiences and drive viewer behavior. The study highlights the enhanced CTR, shift in viewer behavior, moving beyond awareness, and improved ROI of interactive OLV ads. The CEO of VDO.AI emphasized the power of interactive OLV ads in engaging viewers, while the CTO highlighted the possibilities for immersive experiences. Industries such as CPG, apparel, automotive, and travel can benefit from this evolution in OLV.
Intero Digital, a full-service digital marketing agency, has announced the launch of Intero GRO (Generative Response Optimization), a proprietary advancement in Generative Engine Optimization (GEO). This service is designed to optimize websites for top placement and positioning and to enhance performance in both traditional SEO and AI-driven search engine results. Recent data suggests that up to 60% of organic traffic can be influenced by AI-driven searches. Intero's GRO service uses AI-driven analytics to pinpoint queries that trigger specific AI responses, examines how advanced AI search engines view brands, conducts competitor research and discovery, optimizes content for AI, creates and optimizes structured content, and addresses technical SEO and accessibility issues. Intero Digital is a full-service digital marketing agency that combines technology, strategy, and multi-channel expertise to deliver marketing excellence and drive outstanding results.
Janover's increase in organic website traffic demonstrates the effectiveness of their AI-powered platform and search engine optimization efforts. With over 100 million organic impressions on Google, the company's visibility has significantly improved, leading to a surge in commercial loan applications. The launch of Janover Insurance Group further expands their reach and integrates generative AI applications into their marketing funnel. On the other hand, VDO.AI's study highlights the success of interactive OLV ads in boosting click-through rates by 377% compared to traditional formats. The study emphasizes the shift in viewer behavior and the potential for immersive experiences, offering industries like CPG, apparel, automotive, and travel new opportunities for engaging audiences and improving ROI.
Intero Digital's launch of Intero GRO introduces a new advancement in Generative Engine Optimization (GEO) that aims to optimize websites for top placement and positioning. The service utilizes AI-driven analytics to enhance performance in both traditional SEO and AI-driven search engine results. With up to 60% of organic traffic influenced by AI-driven searches, Intero GRO offers a comprehensive approach to optimizing content, addressing technical SEO issues, and improving accessibility. Intero Digital, known for its technology-driven marketing solutions, combines strategy and multi-channel expertise to deliver outstanding results.