In a collaboration between Design For Tomorrow, Mendrez, and DixonBaxi, the iconic Philippine shoe brand has undergone a refresh of its overall branding [20553599][bc88ecd8]. After six decades, Mendrez has unveiled a new look that represents a premium reimagining for the modern age, centered around the concept of The Filipino Touch [20553599].
As part of the rebranding process, Mendrez partnered with SIGLO Interior Design Studio to create a biophilic retail design that incorporates a cafe component [20553599]. Design For Tomorrow played a crucial role in shaping the next chapter of Mendrez, and their creative consultancy has also been involved in the branding of other local start-ups such as Cocopan bakery and Reseta community pharmacy [20553599].
Design For Tomorrow has made a global impact with their projects, spanning cities like Tokyo, Munich, Vienna, Bangkok, Hong Kong, Melbourne, and Pretoria. Their philosophy of Vision Articulation® in Placemaking is evident in their work, which includes luxury property projects like Eluria, The Observatory, and Velaris Residences. They also operate Spruce Gallery, an independent magazine store and art space in Ortigas [20553599].
Meanwhile, DixonBaxi has designed a tangram-inspired identity for co-working space Storey, using overlapping tangrams to represent the diverse businesses that use it [bc88ecd8]. The new identity includes a logo inspired by a tangram puzzle, with two simple, overlapping shapes symbolizing the harmonious partnership between Storey and the businesses it empowers. The geometric shapes are used across the identity to frame people and hero images, enhancing brand recognition. Storey's new color palette is influenced by the material choices in its physical spaces, creating a mature yet vibrant visual identity. The brand's tone of voice is jargon-free and straightforward, matching the sophistication of its spaces. The new identity is applied cohesively across brochures and digital platforms, reflecting Storey's core values of flexibility and simplicity.
For media partnerships or inquiries, Design For Tomorrow can be contacted at nb@designfortomorrow.co [20553599].