In a new trend on TikTok, Gen Z users are embracing 'underconsumption core' as a way to save money, promote sustainability, and push back against rising costs of living and non-stop ads [ad9c517d]. This trend involves buying less, buying better, and focusing on quality over quantity. It reflects a shift towards authenticity and a desire to live sustainably [ad9c517d].
The concept of 'underconsumption core' is gaining popularity among TikTok users who are tired of the influence of traditional influencers and the pressure to constantly buy new products. Instead, they are focusing on minimalism and sustainability, valuing experiences over material possessions. This trend aligns with the broader shift towards experiences rather than physical goods in consumer preferences [e6933cd6] [197763ec] [0a6b380b].
Financial influencer Kara Perez and other influencers like Andrea Cheong are leading the 'underconsumption core' trend on TikTok, encouraging others to buy less and buy better. They promote living sustainably, repurposing items, and prioritizing quality over quantity. This trend reflects a desire for change and a break from the trap of overconsumption [ad9c517d] [0a6b380b].
The rise of 'underconsumption core' on TikTok reflects a broader shift in consumer behavior, where individuals are becoming more conscious of their spending habits and the impact of their choices on the environment. This trend aligns with the growing interest in sustainable living and the desire to reduce waste and consumption. It also highlights the influence of social media platforms in shaping consumer trends and promoting alternative lifestyles [a83015cf] [e6933cd6] [197763ec] [0a6b380b].
Gen Z adults cite the high cost of living as a top barrier to their financial success. The 'underconsumption core' trend is seen as an accessible approach to sustainability and a way for young adults to make the most of their money. By embracing this trend, TikTok users are finding creative ways to live within their means and find fulfillment in experiences that don't require excessive spending [a83015cf] [ad9c517d] [0a6b380b].
The trend has sparked interest in the US, with searches for 'underconsumption' hitting a high point. This is accompanied by queries about 'overproduction' and the 'Great Depression,' indicating a growing concern about the consequences of excessive consumption and a desire for more sustainable practices [ad9c517d] [002efe5b].