Tiger Woods, a legendary golfer, has partnered with TaylorMade Golf to launch his own apparel brand called 'Sun Day Red' [5e6734c9]. The brand will initially offer men's apparel such as golf shirts, hoodies, and outerwear, with plans to expand to include footwear, women's apparel, and kid's apparel. The logo features a tiger with 15 stripes, representing Woods' 15 major championships. The launch of the brand was described as a significant step for TaylorMade, which has primarily focused on golf equipment [5e6734c9].
Woods will be wearing the new apparel at the Genesis Invitational in Los Angeles this week [5e6734c9].
Tiger Woods recently ended his more than 27-year-long partnership with Nike [6bac5526]. Woods began using Nike's products and equipment in 1996 when he became a professional golfer. The split was publicly announced by Woods in a statement, although he did not disclose the reason for the split. Nike described Woods as 'one of the greatest athletes the world has ever seen'. Woods was the top-ranked golfer in the world from 1999 to 2004 and again from 2005 to 2010, winning 13 major championships during that time. Woods signed a 5-year, $105 million contract extension with Nike in 2000. He also had endorsement deals with other companies and appeared on Forbes' list of the world's highest-paid athletes. Woods has a net worth of over $1 billion [6bac5526].
In other news, Norwegian golfer Viktor Hovland has signed an exclusive shoe-only agreement with PUMA GOLF [6d18e8d5]. Hovland has been wearing PUMA's Ignite Articulate model for over a year due to its comfort and performance. He has worked closely with the PUMA team to build shoes that perform well with AimPoint and are comfortable. Hovland is currently ranked 6th in the Official World Golf Rankings. He won the 2018 U.S. Amateur and reached number one in the Amateur Golf Ranking in 2019. Since turning professional, Hovland has won six PGA Tour events and two European Tour events. PUMA GOLF is excited to welcome Hovland to their family and has built shoes that work for AimPoint and look great on the course [6d18e8d5].
Roger Federer, a renowned tennis player, has collaborated with JW Anderson for a second time to create an affordable line of polo shirts, shorts, joggers, and more under $60 [78e9200a]. The collection is inspired by '70s and '80s tennis silhouettes and features lightweight parkas, v-neck and polo shirts, shorts, and nylon jogger pants. The pieces come in men’s sizes XS-XXL but can be worn by anyone, and the colors are muted, including light green, navy, and gray. The shirts and shorts are made of Uniqlo’s signature cotton-like Airism and moisture-wicking Dry-Ex fabrics, which are made of recycled materials. The collection is available for purchase on the Uniqlo website [78e9200a].
J.Lindeberg, a Swedish fashion and sportswear label, has announced its sponsorship of the USA men’s and women’s Olympics golf teams in Paris. The brand, better recognized within Europe, aims to expand its reach through this sponsorship. Pro skateboarder and former Olympian Zion Wright and pro golfer and multi-faceted creative Paris Hilinski lead the campaign, showcasing a variety of the collection’s performance and lifestyle pieces alongside a red Dodge pickup truck and draped in American flags. The collection will be available for purchase starting June 3 [0ab3eee7].