Kendrick Lamar's concert at the KIA Forum in Las Vegas on June 7, 2024, was a landmark event celebrating West Coast hip-hop. The performance featured a full setlist that included hits like 'Euphoria,' 'DNA,' 'ELEMENT,' 'Alright,' and 'Swimming Pools (Drank).' Lamar surprised fans by bringing out notable guests such as Ab-Soul, ScHoolboy Q, Jay Rock, and Dr. Dre, fostering a sense of unity among the artists [535a0fe9].
Following the concert, Kendrick Lamar released the music video for his track 'Not Like Us' on July 4th. The video humorously targeted Drake and his OVO label, featuring scenes where Lamar hits an owl piñata, a nod to Drake's brand. The video included a disclaimer stating that no OVHoes were harmed during its production [c92bb538].
This ongoing feud between Kendrick Lamar and Drake, which has been simmering since 2014, intensified with the release of 'Not Like Us,' which quickly reached No. 1 on the Billboard Hot 100. Fans have praised Lamar's video for its clever jabs at Drake, suggesting a significant victory for Lamar in their rivalry [c92bb538].
In a surprising turn of events, Drake has initiated legal action against Universal Music Group and Spotify, alleging that they conspired to artificially inflate the popularity of Lamar's diss track. Filed in a New York court by Drake's company Frozen Moments LLC, the lawsuit seeks the preservation and disclosure of evidence related to the case. This legal move underscores the escalating tensions between the two hip-hop artists amid their ongoing feud [17ae38f0].