Yoshinoya America Inc., a fast and inexpensive Japanese cuisine chain, is set to expand its franchise locations in California and surrounding states starting in 2025. Currently, the company has 19 franchisees with 21 locations in California and aims to open four new locations in 2024. Yoshinoya America is known as the first and largest chain of beef bowl restaurants, with over 3,000 outlets worldwide. The franchise operation requires a minimum liquidity of $300,000, a net worth of over $1 million, and a credit score of 700 or higher. The franchise fee is $27,500 for the first store and $24,750 for subsequent locations, with continuing royalty collections of 5% to 5.5% of net sales and advertising fees of 3.5% of net sales. The advantages of owning a franchise include being an independent business owner with the support and learnings from the parent company. The future of franchising in California depends on brands having strong value perceptions and a solid plan to support consumers with limited spending power. Yoshinoya America has a leadership value position and a strong value evolution plan in place. [0d5acd2e]
