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Struggles Faced by Black-Owned Retailers in Philadelphia Amid Sluggish Sales

2024-08-17 19:08:51.116000
[num] WHYY

Black-owned small businesses in the Philadelphia region are facing lower customer demand, higher costs, and increased competition from online sellers [970864cf]. Sierra Marrero, owner of Indigo Stardust Candles, has seen a decline in customers and increased costs for raw materials and shipping. She has adapted by selling candles at pop-up markets, offering private candle making classes, and selling wholesale. Tiffany Cantlin, owner of Swimbodtee, has also experienced a decrease in sales and rising shipping costs. Pamela Thorton, owner of Pound Cake Heaven, has reduced her flavors from 24 to 12 due to fewer customer orders. Despite these challenges, some Black-owned businesses are finding success by transitioning to online platforms and utilizing social media for live shopping experiences. Black business owners in the Philadelphia region remain optimistic and are finding innovative ways to stay afloat [970864cf].

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