Singaporean beauty and fashion brands collaborate with Nykaaland in India, bringing a taste of Singaporean retail experiences to the Indian audience. The brands, including GINLEE Studios, Rooki Beauty, and Fawn Labs, aim to expand their consumer base in India and inspire travelers to choose Singapore as their next shopping destination [58533531]. Nestroots, a home decor brand, redefines home elegance by unveiling a new logo and expanding its product categories. With offerings such as bed linen, kids' furniture, and festive decor, Nestroots aims to be a one-stop solution for customers and capitalize on the growing home decor sector in India [50519c24].
Hoopr, a music licensing platform, has partnered with Myntra FWD and StayVista to launch SoundEscape, an experiential event for content creators. The event took place in Goa and featured live music performances by indie artists. SoundEscape aims to connect artists and creators and provide unique musical experiences. The collaboration between Hoopr, Myntra FWD, and StayVista highlights the importance of creators and the creator economy. SoundEscape will continue to host similar events in the future, bringing together video and music creators, musicians, brands, and more [10e6596e].
Digital marketing agency Social Beat has won the digital mandate for Sukoon, India’s leading mental health hospital chain. The mandate includes overall planning, strategizing, and managing the brand’s digital campaigns. Social Beat will focus on quality lead generation and admission to Sukoon’s hospitals, leveraging various digital platforms. Sukoon's Co-Founder and COO, Kanishk Gupta, expressed confidence in Social Beat's expertise and capabilities in digital marketing and social media campaigns to help spread their message and reach a wider audience across the country [09f95696].
Northwest Brand Design has announced its collaboration with Insight Northwest Recovery to create a distinctive brand identity and online presence for Insight Northwest Recovery. The collaboration aims to deliver a comprehensive branding, website, and interior design solution that reflects the core values and mission of Insight Northwest Recovery. The grand unveiling is set for April, showcasing the transformative impact of this collaboration on the branding and digital landscape. Danielle Chambers, the visionary behind Northwest Brand Design, expressed her enthusiasm for the collaboration, stating that their goal is to create a brand and online experience that captivates and genuinely connects with the audience. This collaboration marks a momentous occasion in the journey of Northwest Brand Design and Insight Northwest Recovery, setting a new benchmark for excellence in brand and website design. [acd4904b].
INVNT, a global brand storytelling agency, has announced the expansion of its operations to Noosa, Australia. This move marks an important milestone for the company as it grows its presence in the APAC region. The Noosa office will include Executive Creative Director Adam Harriden, Associate Creative Director Brett Johns, and Producer Emily Rodgers. INVNT aims to tap into emerging markets and bring its live storytelling offerings, creativity, and tech-forward innovation to the vibrant coast of Noosa. With previous brand experiences for Sydney World Pride, Netflix Australia, Xero, Vivid Australia, TEDx Sydney, UNICEF, SXSW Sydney, COP28, and more, INVNT is well-positioned to connect with local talent, clients, and the community in Noosa [760060c6].
AKQA and Grey, two creative agencies owned by WPP, are merging operations in five markets as part of an efficiency drive. AKQA will become the sole or lead brand in Australia, Belgium, Italy, and the UAE, assuming management of these offices. Grey will be the lead brand in China. The merger aims to drive faster growth and appeal to global clients. Around 225 employees will be affected, with fewer than 5% impacted in duplicative or low-billable roles. AKQA and Grey will operate 50 offices globally, with AKQA having 30 offices in 18 countries and Grey having 20 offices in 18 countries. There are no plans to integrate any other Grey studios into AKQA. Laura Maness, CEO of Grey Global, and Ajaz Ahmed, founder and CEO of AKQA, expressed optimism about the merger and the future of Grey, with a focus on global clients [8a605129].
OK COOL, a UK creative content studio, has launched in the APAC region, with Ellen Fox, former head of operations at OK COOL London, becoming the managing director APAC. The studio offers social media consultancy, creative concept and content production, creator and talent management, digital experience, and implementation. OK COOL is recognized as a global go-to platform for TikTok and META, and has partnerships with brands like Spotify, Nike, Tag Heuer, Gucci Beauty, and Heineken. The initial focus of the studio will be on expanding its presence in Australia, New Zealand, Hong Kong, India, Singapore, and South Korea. Jolyon Varley, CBO of OK COOL, emphasizes the importance of social media in modern brand building and unlocking opportunities for APAC clients [fa1a961b].
R/GA EMEA is launching a new brand design consulting (BDC) practice to help clients create the next generation of connected brands. The focus of the practice is on designing brands as experiences, recognizing that most customers' first touch with a brand is now digital. The BDC practice will support R/GA's EMEA clients across Europe and the Middle East, enabling rigorous and structured processes for designing brands as operating systems. The practice is being led by R/GA's EMEA CEO, Rebecca Bezzina, and VP executive creative director, Robert Northam. R/GA will leverage new innovations and advancements in generative AI to build more valuable and digital-first brands. The goal is to create brand foundations and identities that can adapt to the ever-changing reality of the world. The R/GA EMEA BDC practice aims to create a connected and consistent creative expression for people to interact with, applied to the ecosystem of communications, experiences, and membership that form the interface between the brand and the world. [bd654868].
Stagwell Inc, the challenger network built to transform marketing, has added Leverate Group, an integrated and independent full-service agency based in Indonesia, to its Global Affiliate Network. This partnership strengthens Stagwell's reach in the region and its omnichannel media buying and activation capabilities. Leverate Group will offer robust omnichannel media buying and activation capabilities to Stagwell's global client base. Stagwell's Global Affiliate Program has formed partnerships with nearly 80 affiliates across APAC, EMEA, LATAM, and has a global operational reach to 98 countries. [1962db7b].
Amplify, the global creative agency, has launched Amplify Co.Labs, a team focused on authentic collaborations with co-creation at their heart. The Co.Labs team will drive conversations, cultural impact, and earned reach through compelling brand and product stories. The team will work with clients such as Nike, Pinterest, Google, and Aperol. The day-to-day operations of Co.Labs will be led by Lara MacAlpine and Rachel Matovu, with support from a global team based in London. Amplify takes an audience-first and culture-led approach to their work, helping clients achieve earned media results. The Co.Labs team will create reciprocal creative relationships that deliver exciting and resonant work. Amplify recently partnered with SevenSix agency on a report about creator partnerships. [c19268f6].
Strategic brand communication studio, Migration, has promoted Koyal Singh to Partner. Singh's promotion reflects her leadership and the company's recent success. Migration's founder, Shukri Toefy, expressed enthusiasm about Singh's promotion, highlighting her creative and strategic leadership, as well as her strong business acumen. Singh, who has been with the company for four years, has brought fresh perspectives and led both strategic and creative teams. With this promotion, Migration aims to continue its growth and reputation for delivering intelligent solutions. [3376498c].
Ridley Scott Associates (RSA) has unveiled a new brand identity from Hingston Studio (HS). The rebrand comes in response to recent years of expansion within the Ridley Scott Creative Group. RSA wanted to define its voice and purpose for the next chapter of evolution. The new identity aims to future-proof the brand image and reflect the organization's ambitions and values. The branding will be applied across productions and creative. RSA has recently had successes with projects such as the Robbie Williams Netflix documentary and a UK-wide commercial campaign for Monzo.
B&B Studio, a creative agency, has designed a soothing identity for Superkeen, the UK's first Auto-Immune Friendly food brand focused on anti-inflammatory diets. The brand's identity features unique design elements and a mascot called Cloud Guy, aiming to promote a sense of ease and inclusivity for all ages. B&B Studio collaborated with Caragh Keane, the creator of Superkeen, to develop the brand name 'Superkeen' and the brand idea 'Make Friends With Food'. The design incorporates rounded forms and a bold, positive pink color palette. Superkeen will launch as a direct-to-consumer brand with packaging that stands out across digital touchpoints, aiming to be inclusive and appeal to all ages. B&B Studio specializes in helping ambitious founders build brands from scratch [985957dd].
The Consumer Brands Association has announced the search committee that will conduct recruiting efforts for a new president and CEO for the organization. David Chavern will be departing on August 1. The committee will be led by Billy Cyr, CEO of Freshpet, Inc., and includes Linda Rendle, chair and CEO of The Clorox Company; Mark Smucker, chair of the Board, president and CEO of The J. M. Smucker Company; Shane Grant, Group Deputy CEO Danone, CEO Americas and EVP Dairy, Plant-Based and Global Sales, Danone; Phil Schaffer, corporate senior vice president Henkel Consumer Brands, North America, Henkel; Steve Presley, executive vice president and CEO, Zone North America, Nestlé; Monica Turner, president, North America, The Procter & Gamble Company; Tricia Wallwork, chair and CEO, Milo’s Tea Company; and Steven Williams, CEO, PepsiCo Foods North America. Stacy Papadopoulos, Consumer Brands’ chief operating officer and general counsel, will serve as interim CEO starting on August 2. The search will be led by Leslie Hortum at Spencer Stuart. The Consumer Brands Association contributes $2 trillion to U.S. GDP and supports more than 20 million American jobs. [47ed02dd]