Swansea City has officially completed a significant takeover, marking a seismic shift in the club's ownership structure. The new ownership group, led by Andy Coleman, Brett Cravatt, and Jason Cohen, has acquired a majority shareholding, taking over from previous owners Steve Kaplan, Jason Levien, and Jake Silverstein. This new consortium now holds approximately 80% of the shares, with Coleman continuing as chairman after having a significant stake since 2023. Morris retains 14% of the shares, while the Swansea City Supporters Trust holds 6%. [ac493679]
However, the takeover has raised questions about the implications for the upcoming January transfer window. While the new owners have committed to investing around £20 million into Swansea City, manager Luke Williams has emphasized the need for sensible financial planning. He indicated that this investment may not lead to a spending spree, suggesting that loans are likely to be central to the club's strategy in the upcoming window. There is potential interest in player Noel Milleskog, but the focus remains on long-term competitiveness rather than immediate impact. [cbbf364b]
The new owners are keen on reconnecting with fans and building a high-performing organization that aligns with the club's football philosophy and community role. This transition comes at a crucial time as the club aims to solidify its position in the competitive landscape of football while fostering a strong relationship with its supporters. [ac493679]
