Travis Kelce, the star tight end for the Kansas City Chiefs, has been named the player Americans most want to have a beer with, according to a recent poll conducted by Morning Consult and commissioned by the Beer Institute [1cdc3235]. The poll, which surveyed 2,126 adults aged 21 or older, found that nearly one in four Americans (23%) watching Super Bowl LVIII named Kelce as their top choice for a drinking buddy. Kansas City QB Patrick Mahomes came in a close second with 21 percent of the vote [1cdc3235].
The poll also revealed that among those likely to watch the Super Bowl, respondents said they would most like to have a beer with Kelce (23%) and Mahomes (21%) [1cdc3235]. In a head-to-head matchup, 37 percent of respondents said they would prefer to have a beer with Kansas City Head Coach Andy Reid over 18 percent who chose San Francisco’s Kyle Shanahan [1cdc3235].
The Beer Institute also found that 50 percent of Super Bowl watchers said they would consume or have beer available for the big game, while 32 percent said they would have either wine or liquor. In the two weeks leading up to last year’s Super Bowl, Americans purchased more than $1.7 billion in beer products, more than double the amount spent on liquor ($769 million) and wine ($761 million) combined for the same period [1cdc3235].
This poll adds another dimension to Kelce's popularity and highlights his appeal not only as a football player but also as a relatable figure that fans would like to share a drink with. It further solidifies his status as a beloved figure in American sports culture [1cdc3235].
In a separate poll conducted by Morning Consult and released by the Beer Institute, it was revealed that 35% of Americans watching the Masters Tournament would most want to have a beer with Tiger Woods [47d77534]. The survey, which had a sample size of 2,122 adults aged 21 or older, also found that the pork BBQ sandwich is the favorite Masters concession to pair with a beer, chosen by 62% of respondents [47d77534].
The Beer Institute supports legislation that would create a tax incentive for bars and restaurants to invest in their draft beer systems, with 36% of Americans surveyed expressing support [47d77534]. Last year, beer sales in bars jumped 19% year-over-year. National Beer Day commemorates the legalization of beer in 1933, and the U.S. beer industry contributes over $409 billion to the economy and supports nearly 2.4 million jobs [47d77534].
According to a new survey conducted by the Beer Institute, beer has been named the alcoholic drink of the summer by Americans. Two-thirds of US drinkers prefer beer over wine, spirits, and cocktails, with 66% of Americans planning to enjoy beers at barbecues [3e1232c4]. The survey also found that 45% of drinkers choose lagers, while 35% seek crispness and 33% lightness in their beers [3e1232c4].
The Beer Institute's research shows that beer sales peak between Memorial Day and Labor Day, the summer months in the United States. Last year, Americans purchased more than $1.7 billion in beer products in the two weeks leading up to the Super Bowl, more than double the amount spent on liquor and wine combined [1cdc3235].
The US beer industry is a significant contributor to the economy, generating over $409 billion and supporting nearly 2.4 million jobs. Constellation Brands' beer division has seen a 12% increase in sales, while wine and spirits sales have dipped by 14% [3e1232c4].