A new collaboration between Uber Carshare and Formula 1 driver Valtteri Bottas has been unveiled as part of the 'Australia's Second Car' campaign. The campaign, led by creative agency Poem, aims to encourage Australians to explore the country without the limitations of their own vehicles. The centerpiece of the campaign is a revamped ute, featuring a fresh coat of Uber Carshare's signature teal paint. The vehicle is equipped with various features, including mullet aeration technology, a meat pie warmer, an esky, a bike rack, a fishing rod holder, a freshwater shower, a hills hoist, a thong holder, and in-built sunscreen and bug repellent dispensers. The campaign seeks to raise awareness of Uber Carshare and resonate with Australian audiences. In addition to the collaboration with Valtteri Bottas, other cars on the Uber Carshare platform will also be stocked with a VB road trip kit, further enhancing the road trip experience. The campaign is supported by a targeted influencer campaign developed by Hello Social and media spend via EssenceMediaCom [adb0d244].
This collaboration between Uber Carshare and Valtteri Bottas is part of Uber's ongoing efforts to promote its carsharing service and connect with the Australian market. By partnering with a well-known Formula 1 driver, Uber aims to generate excitement and interest in its carsharing platform. The 'Australia's Second Car' campaign aims to highlight the convenience and benefits of using Uber Carshare for road trips and exploring the country. The campaign's unique features and the endorsement from Valtteri Bottas are expected to resonate with Australian audiences and drive engagement with the Uber Carshare service [adb0d244].