[Tree] The shift from online ads to in-store sampling by US brands and the impact of the ASA campaign on consumer trust in advertising
Version 0.04 (2024-03-22 00:11:19.648000)
updates: Added information about the impact of the ASA campaign on consumer trust in advertising
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Version 0.03 (2023-10-22 07:30:10.393000)
updates: The new narrative focuses on the shift from online ads to in-store sampling as a response to the declining effectiveness of online advertising. It highlights the benefits of in-person sampling and the success of brands like Walmart in adopting this strategy. The narrative also mentions the role of Apple and digital privacy legislation in reducing the effectiveness of online ads. Additionally, it introduces Freeosk, a company that sells automated sampling kiosks, and emphasizes the importance of in-person sampling for digital brands. The new narrative provides a comprehensive overview of the topic and includes relevant details and examples.
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Version 0.02 (2023-10-20 12:14:06.970000)
updates: Revised and expanded narrative on the growth and influence of retail media
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Version 0.01 (2023-10-19 08:34:55.211000)
updates: Expanded on the study's findings and implications
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