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Zeekr Unveils Camouflage Photos of Upcoming 'CX1e' SUV Targeting Family Market

2024-07-08 04:23:56.895000

Chinese automaker Zeekr has released camouflage photos of its upcoming SUV, codenamed CX1e, which will be the company's first family SUV and second model targeting the mainstream EV market. The CX1e is expected to go on sale in the second half of the year. Zeekr's current models include the Zeekr 001, Zeekr 007, Zeekr 009, and Zeekr X. The CX1e is part of Zeekr's strategy to target the family market, similar to other Chinese automakers like Li Auto and NIO's Onvo sub-brand. Zeekr management believes that the launch of new mid-to-large-size SUVs later this year will help boost sales and gross margins. [d498e3d4]

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