On October 10, 2024, Perfit gym reopened a branch in Mong Kok, Hong Kong, previously operated by the now-defunct Physical gym, which closed on September 6, 2024, following a series of scandals and complaints. The reopening attracted around 30 customers, but it has also raised concerns among former Physical members regarding the transfer of their subscription records. Customers are required to sign consent forms for their data to be transferred to Perfit, which is under the medical beauty firm Perface [bf5fadd4].
The closure of Physical led to a staggering 5,344 complaints, amounting to HK$191 million in claims from dissatisfied members. This situation has left many former customers anxious about the handling of their subscriptions and personal information [bf5fadd4]. Perfit's parent company, Fameglow Holdings, signed a non-legally binding memorandum with Physical for the takeover of its business, which adds another layer of complexity to the transition for former members [bf5fadd4].
In a broader context, the fitness industry in Hong Kong continues to evolve, with new entrants like Perfit attempting to fill the void left by troubled gyms. The reopening of Perfit comes at a time when community interest in fitness remains high, as evidenced by the rise of street workout movements led by figures like Cheng Hon-fai, who inspire many to pursue healthier lifestyles [84ef5540]. This juxtaposition highlights the ongoing challenges and opportunities within the fitness sector in Hong Kong, as gyms navigate customer trust and the demand for quality service in a competitive market [bf5fadd4].