As of January 28, 2025, the U.S. wellness economy has reached a remarkable valuation of $2 trillion, representing a 37% increase from $1.8 trillion in 2022. This growth underscores the significant impact of the pandemic on consumer spending habits, with Americans now spending over $6,000 annually on wellness, which constitutes 7.4% of the U.S. economy [8ea51c31]. The U.S. accounts for 32% of the global wellness economy, which is valued at $6.3 trillion as of 2023 [8ea51c31].
Physical activity leads the wellness spending category at $377 billion, followed closely by personal care and beauty at $364 billion, and healthy eating, nutrition, and weight loss at $309 billion [8ea51c31]. Additionally, wellness real estate is valued at $181 billion and is growing at an impressive rate of 17.6% annually [8ea51c31]. Wellness tourism has also seen a significant boost, reaching $301 billion, which is a 21% increase since 2019 [8ea51c31]. In contrast, workplace wellness has experienced minimal growth, valued at $17.9 billion in 2023 [8ea51c31].
Globally, the wellness industry has surged to a total valuation of $6.32 trillion, with personal care and beauty leading the charge at $1.21 trillion [a050ef08]. North America remains the highest per capita spender on wellness, averaging $5,768 per person [a050ef08]. The wellness economy is projected to continue its upward trajectory, potentially reaching $6.8 trillion by the end of 2024 [a050ef08]. The growth in wellness real estate and tourism reflects a broader trend of individuals prioritizing health and well-being in their lifestyles [a050ef08].